BORN FROM A CRAVING TO BRING THE BEST FOOD TO HAMPTON ROADS.

When Peter Coe opened the first TASTE UNLIMITED as a wine & cheese shop in Virginia Beach in 1973, he set a course to invigorate the Coastal Virginia palate. Multiple generations of loyal fans have now embraced the opportunity to TASTE the Good Life.

In 2006, the Coe family passed stewardship of this iconic local business to the Pruden family, with their own rich history in the specialty food business as curers and packers of Virginia country hams for three generations. Through a senior management team with a combined 100 plus years in the trade, the business has been re-imagined as a contemporary and dynamic specialty food company, and the TASTE Family of Businesses has grown to include many unique businesses.

At the end of 2024, we proudly became a 100% employee-owned company through an Employee Stock Ownership Plan (ESOP). This milestone ensures that the people who bring TASTE to life each day—our team members—share directly in the success they help create.

Today each traditional TASTE location is part specialty foods market and part upscale café offering made to order salads, sandwiches & soups; small batch, from scratch housemade prepared & packaged foods; boutique wines & craft beers; specialty food & gift items and culinary events.

All of these endeavors are united by our mission to Cultivate Community through The Good Life, with an unmatched guest experience offered in authentically local spaces that inspire the good life every day.