Opening day of Taste Unlimited in Hilltop West, 1973.
OUR MISSION:
cultivate community through the good life
our story
BORN FROM A CRAVING TO BRING THE BEST FOOD TO HAMPTON ROADS.
When Peter Coe opened the first TASTE UNLIMITED as a wine & cheese shop in Virginia Beach in 1973, he set a course to invigorate the Coastal Virginia palate. Multiple generations of loyal fans have now embraced the opportunity to TASTE the Good Life.
In 2006, the Coe family passed stewardship of this iconic local business to the Pruden family, with their own rich history in the specialty food business as curers and packers of Virginia country hams for three generations. Through a senior management team with a combined 100 plus years in the trade, the business has been re-imagined as a contemporary and dynamic specialty food company, and the TASTE Family of Businesses has grown to include the 13 unique businesses.
Today each traditional TASTE location is part specialty foods market and part upscale café offering made to order salads, sandwiches & soups; small batch, from scratch housemade prepared & packaged foods; boutique wines & craft beers; specialty food & gift items and culinary events.
All of these endeavors are united by our core values and mission to Cultivate Community through The Good Life, with an unmatched guest experience offered in authentically local spaces that inspire the good life every day.
Peter Pruden, Jon Pruden, Sabra Coe Young and Peter Coe
Three generations of the Pruden family continuing their family roots in the specialty food business.
TASTE UNLIMITED is recognized nationally as an "Outstanding Retailer" by the Specialty Food Association & both TASTE and Rowena's are recognized as a "Retailer of the Year" by the local Retailer Network.